There are no words for how proud I am of the feedback the new shop location has gotten. I am so grateful to the journalists who have taken an interest in my little local business, and amplified my life's work in such a positive way. I've linked below articles that have been recently published, with two going to print. I am so grateful that Madison has embraced humble with loving, open arms. - Jennifer, Owner

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'New year, new pie shop!': humble finally opens Wednesday on East Johnson

by Lindsay Christians of The Cap Times

“Mans reads cookbooks like textbooks, and her case will reflect that.”

“Sometimes I’ll just be eating something somewhere not related to pie at all, and my brain takes a hard left — ‘How do I make this pie?’” Mans said.”

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East Johnson Street gets sweeter as local pie shop reopens

by Erica Krug of Madison Magazine

“If you’ve never baked a pie for someone and sat down to watch them eat it I recommend it. It feels great [Mans said]. I feel drawn to pie over other baked goods because pie never sets out to be perfect. An ugly pie is still really good.”


Nothing humble about the flavors at pie shop

by Samara Kalk Derby of The Wisconsin State Journal

“The room is simply decorated, with the colorful pies and pastries in the case becoming the central design element.”

“I haven’t had anything at humble that’s been less than stellar. That’s largely due to Mans’ phenomenally buttery, flaky crusts and shells.”

“Humble tastes even better in its new location, but that might just be my East Side bias speaking.”